Mag12 wins the Most Innovative Product Award at the National Dairy Show

23rd October 2015

Mag12 is based on a breakthrough in magnesium delivery systems. A natural source of minerals, Mag12 shows unique solubility properties with 99% of the magnesium available in the rumen, compared to other magnesium oxide sources which typically show only 7-23% solubility. Mag12 has been shown to boost performance with milk butterfat and protein levels when compared to calcined magnesium.

The judges at the annual National Dairy Show at Millstreet, Cork felt that Mag12 was a worthy winner of the award as it has proven benefits in butterfat and protein increases in dairy cows, Mag12 was putting money in farmers pockets with improved milk solids and was practical to use in existing feeds without adding cost, significant at a time when milk price is so low.

Jack Hogan, Ruminant nutritionist, who presented Mag12 to the judges said "We are delighted to win this award for our new product Mag12. The entries this year were very competitive with all of them being very applicable on farms."

For more information on Mag12 please click here.

Pictured above are judge Seamus O’Mahony, David Howard, Ruminant Technical Sales, Jack Hogan, Ruminant Nutritionist (both Devenish) and judge Denis Finnegan.

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